Marty McFly Sooner Than Later?


March 11, 2013 9:00 AM by Wade Blogs

Google ShoeYahoo – Forget Google Glass, Google’s got sneakers now. Well, at least it does at SXSW.

No, the search giant isn’t planning to get into the sneaker or footwear business, but to showcase its new advertising innovation program called “Art, Copy and Code” the company has hacked together a crazy pair of sneakers that would even draw Marty McFly’s attention.

“The Talking Shoe is an experiment in how you can use connected objects to tell stories on the Web today,” Aman Govil, lead of the advertising arts team, told ABC News.

Govil’s team at Google took a few pairs of Adidas sneakers and crammed in a small computer, an accelerometer, a pressure sensor, a gyroscope, speaker and Bluetooth. The shoe can tell what you are or aren’t doing and can then relay that information to your phone via Bluetooth or to you via the speaker in the top tongue of the shoe. Think those 90’s Pump sneakers, but with a speaker in place of the squishy ball.

The idea is that the shoe would function a lot like many of the fitness gadgets out there today that attempt you to motivate you more. When you have been sitting for more than an hour it might yell at you to walk around. But in this instance, Google’s really thinking along the lines of what brands could do with this sort of technology.

Holy moly is Google trying to make life sweet or what? I won’t lie, between the iWatch and these bad boys the future looks like shit you see in the movies. Can you imagine if everything we have is “smart?” I mean I don’t hate it but I do hate it how everything will be “i” or “smart” related.

What the hell is next? Smart pizza that changes toppings mid bite? I’m still waiting for the Black & Decker food hydrater:



One thought on “Marty McFly Sooner Than Later?

  1. VinnySals says:

    Star Wars attack of the clones is all but going to come true. Start practicing your Jedi Skills now people!

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