February 20, 2013 9:00 AM by Smash
Fox St. Louis – The United States Postal Service has been delivering mail in rain, snow and gloom of night for hundreds of years. Now, as the agency struggles to find revenue sources, it’s hoping to bring you something to wear.
On Tuesday, the agency announced plans to come out with a line of clothing and accessories, called “Rain Heat & Snow.” It licensed its unofficial motto to Cleveland-based fashion apparel company Wahconah Group, Inc., which will design the line of accessories and apparel.
It’s a win-win for the cash-strapped Postal Service, which will get “a small percentage of sales,” according to Isaac Crawford, CEO of the Wahconah Group. He said the agency won’t have to pay a dime to produce the line; his company will finance it.
Rain Heat & Snow will release a line for men by spring 2014, which will be sold in premier department and specialty stores. A line for women is also in the works.
Welp, looks like the United States Postal Service is reaching for any and all tricks they have left up their sleeve. When all else fails, roll out the clothing line? Not only will NO ONE buy this shit, but if anyone actually does, the USPS is getting “a small percentage of sales.” Can’t say I’ve ever run something as big as the Postal Service, but I’m gonna go out on a limb here and say this will do nothing.
What kind of shit are they even going to put out? Their regular jackets and hats or are they going to get into retro tshirts and whatnot? It looks like all their clothing is made of wool so that’s probably out of the question. If it’s a bunch of stuff with their logo than this is definitely a strange play. However, I can think of very specifics for who would wear that.
There is one group of people and one individual alone who may actually wear this shit: hipsters and Newman. Other than that, no one. It’s hard to feel bad for the USPS when one of their last resort moves is getting into the fashion game. Mind boggling move but now I’m curious to see what happens. I guess we’ll have to wait and see next year.
Just remember…THE MAIL NEVER STOPS!